Quality leads · Smarter spend · More closings
You're not buying leads. You're renting someone else's.
Aggregate leads run $40–$80 apiece — and the same borrower is sold to you and several other loan officers at once. LeadPRO is your own lead machine: built for you, branded to you, optimized every day it runs.
$575
cost per funded loan — launch-partner production average*
$345
cost per submission to underwriting
3.5–4.7×
implied return — vs 1.5–2× typical on aggregate leads
$13.80
avg cost per lead — vs $40–$80 for a shared one
Same job. Same borrowers. A different bill.
These aren't projections — they're live production numbers from the loan officers running LeadPRO in beta at our launch partner, next to what marketplace leads cost.
LendingTree & co. — renting, never owning
Buying aggregate leads
- $40–$80 per lead — the meter runs whether or not anyone closes
- Aggregated inventory — the same borrower sold across the market
- You're one of several LOs in their voicemail — whoever dials first wins
- A 1.5–2× ROAS grind — a treadmill with a per-lead fee
- Follow-up cadence built for racing four other companies
- The day you stop buying, the pipeline stops with you
Built for you, branded to you
Your own LeadPRO machine
- ~$13.80 a lead, ~$575 a funded loan — beta production averages
- 100% exclusive — never shared, never resold, never recycled
- You're the only caller. First touch, every time
- 3.5–4.7× implied return at the same revenue per closing
- Bonzo re-tuned for a borrower no one else is spamming
- Audience, data and pipeline compound under your name
Aggregate leads
~6–8 funded loans
125–250 shared leads at a 1.5–2× typical return
LeadPRO
~17 funded loans
$10,000 ÷ $575 per funded loan
*LeadPRO figures are production averages from loan officers running the system in beta at our launch partner. Aggregate figures reflect typical marketplace pricing (LendingTree and similar) of $40–$80 per shared lead and commonly reported 1.5–2× returns. Implied return and aggregate fundings hold revenue per closing constant across channels. Individual results vary with license footprint, product mix, and follow-up.
Total transparency
Not a lead bill. A dashboard.
Spend, cost per lead and every borrower's journey — from first click to submitted-to-underwriting to funded — updated daily on your live dashboard, with every lead in your proprietary tracker. Not a marketplace you order from — a machine you watch work.
Cost per lead
$13.80
100% exclusive — never shared
Est. ROAS
4.2x
on funded volume
Pipeline — 155 exclusive leads
last 30 days
From ad to underwriting, wired end-to-end
You never touch an ads manager. The result: a pipeline you own — ads, audience, data, and every borrower working for one loan officer. And because the funnel reports back to Meta, it compounds instead of plateaus.
Build
Setup & warm-upVerified Business Center
Setup and a full, disciplined warm-up — protecting account health from day one. That discipline is what keeps costs low later.
Ad account, pixel & Conversions API
Configured end-to-end so funnel outcomes feed back to Meta — the wiring most agencies skip, and exactly where the $575 cost per funded loan lives.
Mortgage-specific creatives
Ad creatives and lead forms built to attract borrowers, not clicks. Ads run for you — generating borrowers instead of buying them.
Connect & Launch
Speed-to-lead wiredZapier speed-to-lead
Every submission fires straight into Bonzo and your lead tracker the moment the form is submitted. Follow-up starts in seconds — while the borrower is still holding their phone.
Bonzo, connected
The same Bonzo engine you already run, re-tuned for an exclusive lead. The cadence gets to sell instead of race.
Launch + 30 days of oversight
Campaigns go live with daily hands-on oversight from day one. Leads typically start flowing within days of launch.
Close & Compound
Kill, scale, repeatThe feedback loop
Submitted and funded outcomes flow back to Meta through the Conversions API — the algorithm learns to find borrowers who close, not just click.
Optimization funnel
Underperformers get killed, winners get scaled — every week it runs. Lead quality improves the longer the machine is on.
Dashboard & lead tracker
Spend, CPL and every borrower's status tracked to underwriting, live. Every lead pops into your tracker with status and follow-up controls.
Built for you, end to end.
No per-lead pricing, no meters running. Your ad budget stays yours — and every dollar of it buys leads that belong to you.
The LeadPRO system
then $499/month
- Verified Business Center — setup & full warm-up, protecting account health from day one
- Ad account, pixel & Conversions API — configured end-to-end, feeding funnel outcomes back to Meta
- Mortgage-specific ad creatives & lead forms — built to attract borrowers, not clicks
- Zapier speed-to-lead funnel — leads land in Bonzo & your tracker in seconds
- Bonzo follow-up automation — connected & re-tuned for exclusive, un-spammed leads
- Campaign launch — plus 30 days of daily hands-on oversight
- Ongoing optimization funnel — kill, scale, repeat
- 100% exclusive leads — never shared, never resold
- Proprietary lead tracker — every lead pops in with status & follow-up controls
- Live dashboard — spend, CPL & every lead tracked to underwriting
For branches & teams
Rolling this out to a whole team?
Every engine your LOs run reports into one admin view — spend, pipeline and setup status across the entire roster. Volume pricing is available for teams; mention your team size in the inquiry and we'll build the rollout around your branch.
What LOs ask us first
I'm already funding deals off aggregate leads. Why change anything?
Don't change anything — redirect a slice. Keep your current channel running, point part of the budget at your own engine, and run both side by side for 30 days. The dashboard settles the argument with your own numbers.
Are these leads really exclusive?
Yes. They're generated by ads built and run for you, and they land in your pipeline alone. Nothing is shared, resold, or recycled — because there's no one to share them with.
How fast do leads actually reach me?
Seconds. Zapier fires every submission straight into Bonzo and your lead tracker the moment it comes in. Automated follow-up starts while the borrower is still holding their phone.
Do I need to learn how to run ads?
No. Business Center, ad account, pixel, targeting, creatives, and lead forms are all built and managed for you. Your job doesn't change: answer, pitch, submit.
How long before leads start flowing?
Setup begins with Business Center verification and a proper warm-up — that discipline protects account health and keeps costs low. Once campaigns launch, leads typically start flowing within days, backed by 30 days of daily oversight.
What if quality dips or costs creep up?
That's what the optimization loop exists for. Funded and submitted outcomes feed back to Meta through the Conversions API, so the algorithm keeps learning what a closing borrower looks like. Underperformers get killed, winners get scaled.
What does the monthly maintenance cover?
The ongoing engine: creative refreshes, budget and targeting optimization, funnel monitoring, dashboard upkeep, and keeping your speed-to-lead and Bonzo connections healthy.
Can I scale up, or throttle down?
The ad budget is yours. When the numbers work, scale the winners. If life happens, throttle down. The machine is built to your pace, not a contract's.
Ready when you are
Don't take our word for it. Take your own.
Bring your last 90 days of lead spend — your own, or your whole team's. We'll run your numbers side by side against the engine, in one sitting. The math either works or it doesn't.